Paying an Accountant for Data Entry and Never Asking the Questions Worth the Fee
Most people hire an accountant to do a task software already does well, then never ask the questions that would have justified the fee several times over.
| Author | Junko Halloran |
|---|---|
| Section | Financial |
| Published | |
| Length | 952 words · 4 min |

Ask an accountant what proportion of their small business clients use them well and the answer tends to be uncomfortable. Most arrive in February with a shoebox or a bookkeeping file, ask for a return to be prepared, receive one, and leave until the following February. That is a real service and it is the least valuable thing the person is capable of providing, because the return records decisions that have already been made and cannot be unmade. The fee is being spent on the one part of the relationship that software handles competently, and the part that would have changed the numbers is never purchased at all.
Where the Fee Is Actually Earned
The valuable work is prospective and it happens in conversations rather than on forms. Whether to buy a piece of equipment this December or next January, and what each version does to the year. Whether the business structure still fits the profit it is now producing. How to pay yourself, and what the payroll arrangement should look like. What a hire actually costs once everything that travels with a wage is counted. Whether the pricing on a category of work is leaving money behind. None of those appear on a return and all of them are questions somebody who reads small business finances all day can answer in an hour.
There is a second category that matters more than people expect: knowing what a number should look like. An accountant who prepares returns for thirty trade businesses knows roughly what materials should run as a share of revenue and what payroll should run in a company of your size, and being told your figure sits well outside the ordinary range is information no software will ever volunteer.
Why the Annual Pattern Wastes Most of It
By February, the year is closed. Every decision that could have been influenced has already been taken, and the accountant is a historian rather than an adviser. The equipment was bought in the wrong month or not bought at all, the structure was whatever it was for twelve months, the distributions were taken however they were taken. Being told in February what would have been better in the previous July is a genuinely useful thing to hear once and a frustrating way to run a business permanently.
The pattern has a second effect that compounds over years. An accountant who only ever sees the residue of a business, its closed books, never sees it operating, so any advice they offer has to be generic by necessity rather than by choice. They cannot tell you that your materials cost looks high for your kind of work if they have never compared a quarter to a quarter, and they cannot flag a structural question that would have been obvious from watching the revenue climb through the autumn.
The Objection, and the Honest Answer to It
The obvious response is that advice costs money and a small business has limited amounts of it, which is entirely fair. The honest answer is that this is a question of allocation rather than of total spending. A business paying for annual return preparation and nothing else could, for a similar total, pay for a simpler return and two scheduled conversations, one at midyear and one in the autumn while the year is still adjustable. That reallocation costs nothing extra and changes what the relationship produces.
It is worth being honest about the other direction too, since the argument only holds if it can concede that. A very small business with genuinely straightforward affairs, one income stream, few assets, no employees and no property, may not need an accountant at all in most years, and a good one will say so rather than sell a service that will not repay itself. The threshold is not revenue. It is the number of decisions in the year that have more than one lawful answer, and a business with none of those is a business that software serves perfectly well.
The Middle Ground Most People Overlook
Between full service and nothing sits an arrangement that suits a great many small operations and is rarely offered unprompted. Keep the bookkeeping yourself in whatever software you already use, buy a review of it quarterly rather than a reconstruction of it annually, and buy an hour of planning at the point in the year when decisions are still open. That splits the work along its natural seam: routine recording, which is cheap and which you can do, and judgment, which is expensive and which you cannot.
What to Ask For When Engaging One
Ask for a scheduled midyear meeting written into the engagement rather than left to be requested, since anything optional gets postponed by both sides. Ask what industry they see most, because somebody who prepares returns for trade businesses knows things about trade businesses. Ask how they prefer to receive records, and then actually work that way, since a client who hands over clean records is buying advice with the hours that would otherwise be spent sorting. And ask what the fee covers in the way of questions during the year, because a client who is worried about being billed for a phone call will not make the call that mattered.
What that produces is a different relationship rather than a more expensive one. The return still gets filed, on time and correctly, and it stops being the entire content of the engagement. An accountant used well is the only outside professional most small businesses talk to who sees the whole picture at once, and using them as a data entry service for six weeks a year is a strange way to spend that.
About the author
Junko covers what work costs and why two quotes for the same job differ.